Display Type
In typography, display type refers to typefaces designed for use at large sizes, typically for headlines, titles, or other prominent text elements. Display typefaces are characterized by their distinctive and decorative features, making them suitable for grabbing attention and conveying a specific mood or style.
Synonym:
Decorative Type
Examples
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Posters: Display typefaces are often used on posters to create impact and convey the theme or message of the event or advertisement.
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Book Covers: Display typefaces can be found on book covers to capture the reader's attention and reflect the tone or genre of the book.
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Branding: Companies may use display typefaces in their logos or branding materials to establish a unique visual identity and convey their brand personality.
Recommendations
- Legibility: While display typefaces are designed for large sizes, ensure that the type remains legible and easy to read, even from a distance.
- Consistency: Maintain consistency in the use of display typefaces across different design elements to create a cohesive visual identity.
- Hierarchy: Use display typefaces strategically to establish hierarchy and draw attention to key information or focal points within a design.
- Compatibility: Consider how display typefaces will interact with other design elements, such as imagery or background textures, to ensure visual harmony.
- Brand Voice: Select display typefaces that align with the brand's personality and messaging, reinforcing the desired tone or style of communication.