Kickstarter has revolutionized how creators bring printed materials to life, offering a platform for crowdfunding and community support. However, one crucial aspect that often gets overlooked is print distribution.

Here at American Print & Bindery, we understand the importance of a well-executed distribution strategy for printed materials, and we're here to share some insights to help you navigate this essential step.

1. Plan Ahead: Distribution should be a consideration from the moment you launch your Kickstarter campaign for printed materials. Think about logistics, shipping costs, and fulfillment services early on to avoid surprises. A clear plan will streamline the process and ensure a smooth delivery experience for your backers.

2. Communication is Key: Keep your backers informed every step of the way regarding the printing and delivery process. Provide regular updates on the progress of your project, including production timelines, manufacturing delays, and shipping estimates for your printed materials. Transparency builds trust and keeps backers engaged and excited about your product.

3. Choose the Right Partners: Selecting the correct printing and fulfillment partners is crucial to the success of your Kickstarter project. Look for reputable companies with experience in printing and shipping similar products. Consider factors such as location, cost, and reliability when deciding.

4. Quality Control: Maintain high standards for your printed materials throughout the production and distribution process. Inspect your products for quality and consistency before they are shipped to backers. Address any issues promptly to ensure customer satisfaction and minimize returns or complaints.

5. Overestimate, Not Underestimate: When estimating printing and shipping costs and delivery times for your printed materials, it's better to err on the side of caution. Factor in potential delays, printing variations, and unexpected expenses to avoid surprises later. Setting realistic expectations will help you deliver on your promises and avoid disappointing your backers.

6. Show Your Appreciation: Don't forget to thank your backers for their support and patience when delivering printed materials. Include personalized notes, exclusive bookmarks, or special discounts as a token of appreciation for their contribution. Building a solid relationship with your backers can lead to repeat business and positive word-of-mouth referrals.

Kick Off Your Kickstarter Distribution Today

Kickstarter distribution is a critical component of any campaign for printed materials, and with careful planning and execution, it can be a rewarding and fulfilling experience.

Remember, distribution isn't just about getting printed materials into the hands of your backers; it's about delivering on your promises and building lasting relationships with your supporters. With the right approach, Kickstarter distribution can be the final step in bringing your vision to life and impacting your community and beyond.

Get started on your project
— Reach out to AP&B.

(734) 210-1860
Monday-Friday: 9am – 4pm