Chroma refers to the intensity or purity of a color. It measures how vivid or dull a color appears. High chroma colors are bright and striking, while low chroma colors are more subdued and muted.


Color intensity


  1. Eye-Catching Posters: If you want your posters to stand out, use high-chroma colors for a bold, attention-grabbing effect.
  2. Elegant Designs: For a more refined, elegant look, opt for low-chroma colors to create a subtle and sophisticated design.
  3. Branding: Brands often use high-chroma colors in their logos and marketing materials to create a strong, memorable visual identity that catches the eye.


  • Color Selection: Choose high-chroma colors for designs that need to pop, like advertisements and promotional materials.
  • Balanced Design: Mix high and low chroma colors to create visual interest and balance in your designs.
  • Printing: Work with a printer who can accurately reproduce the chroma of your chosen colors to ensure your design looks just right.
  • Proofing: Always proof your designs to check for chroma accuracy, especially when working with vivid colors to make sure they print as expected.

Chroma is key to making your designs impactful and visually appealing. Whether you're going for bright and bold or soft and muted, understanding chroma can help you achieve the perfect look for your project. Learn more by contacting AP&B today!