In the context of print and binding, the term "oblong" refers to a format where the publication is bound along the shorter dimension, resulting in a rectangular shape with one pair of shorter sides. This format is often chosen for its unique and visually distinctive layout.




  1. Landscape-Oriented Photo Books: Photo books that showcase panoramic or landscape-oriented images are often presented in an oblong format. This allows for the optimal display of wide and expansive scenes.

  2. Travel Brochures: Brochures highlighting travel destinations or scenic routes may adopt an oblong format to emphasize the horizontal expanse of landscapes and capture the attention of the reader.

  3. Product Catalogs: Certain product catalogs, especially those featuring items with wide dimensions or horizontal orientations, may opt for an oblong format to showcase visuals more effectively.


Visual Emphasis: Leverage the oblong format to emphasize visual elements, especially when the content involves expansive landscapes, photography, or detailed illustrations. This format enhances the visual impact of each page.

Consistent Design Across Spreads: Maintain consistency in design elements across facing pages to ensure a cohesive and visually appealing layout. Consider how images, text, and graphics flow from one page to the next in the oblong format.

Readability and Orientation: Be mindful of text orientation and readability in an oblong booklet or catalog. Ensure that the layout facilitates a comfortable reading experience, whether the content is viewed horizontally or vertically.

Print Considerations: When planning for printing, consider the dimensions and paper sizes associated with the oblong format. Ensure that the printing process accommodates the chosen layout for a polished and professional result.

Audience Engagement: Gauge the target audience and the visual preferences of readers. An oblong format can be engaging and memorable, particularly for publications that aim to create a unique and distinctive impression.