Design

Wrong Font

Wrong font refers to an instance where the typeface used in a print or digital document does not match the specified or intended design requirements. This error can occur due to various reasons such as file corruption, software compatibility issues, or human error during file setup.

Synonym

Incorrect Typeface

Examples

Corporate Reports and Documents: A company's annual report is printed using a default system font instead of the corporate font. This undermines brand consistency and can give the report a less professional appearance.
Marketing Materials: Promotional brochures intended to be printed with a specific script font for aesthetic appeal are instead printed with a standard serif font, drastically altering the design’s intended impact and readability.
Book Publishing: A novel is printed using a condensed font instead of the standard book font specified by the publisher. This could lead to legibility issues and discomfort for readers, potentially affecting book sales and reader satisfaction.
Event Invitations: Wedding invitations that were supposed to be printed in an elegant, decorative font are instead printed in a casual sans-serif font, which conflicts with the formal tone of the event.
Branded Apparel and Merchandise: A batch of promotional t-shirts is printed with a different font than the one used in the approved design. This could result in a less effective promotional impact and dissatisfaction among customers or event participants.

Recommendations

Font Embedding: Always embed fonts directly into the PDF or other document formats before sending them to print.
Clear Communication: Clearly specify font requirements in the design brief and check proofs meticulously.
Use Standard Fonts for Critical Text: For critical elements of any document, such as legal disclaimers or safety instructions, use widely recognized, standard fonts to ensure legibility and compliance with industry standards.
Software Compatibility: Verify that the design software and the printing software are fully compatible, particularly regarding font support.
Font Licensing Compliance: Check that all fonts used in the project are properly licensed for commercial use and printing.
Proofreading and Pre-Flight Checks: Proofread and use pre-flight checking tools to detect any issues with fonts or other elements before finalizing the print job.
Provide Font Files: If possible, supply the printer with the actual font files used in the project (assuming licensing allows this).

To learn more, reach out to American Print and Bindery today!