Wrong Reading

Wrong reading refers to a common issue in the printing industry where the orientation of the printed image or text is incorrect. This can happen if the printing plates or digital files are not set up properly, resulting in printed materials that are upside down, backward, or otherwise misaligned relative to the intended layout.

Synonym

Misorientation

Examples

1. Book Printing: When printing a book, wrong reading can occur if the pages are printed upside down or in reverse order, leading to a confusing and unusable final product.
2. Packaging: In packaging, wrong reading might result in labels or graphics being printed in the wrong orientation, making the product look unprofessional and affecting brand perception.
3. Flyers and Brochures: If a flyer or brochure is printed with the wrong reading, the text and images may appear upside down or backward, rendering the materials ineffective for their intended purpose.

Recommendations

• Proofing: Always proofread and double-check digital files and printing plates before starting a print run to ensure correct orientation.

• Test Prints: Conduct test prints to verify that the orientation of images and text is correct and matches the intended layout.

• Clear Instructions: Provide clear and detailed instructions to the printing team regarding the desired orientation and layout of the printed materials.

To learn more about this or other print industry terms, contact the team at American Print and Bindery today!